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Category: Production (page 2 of 2)

Why I Watch Makeup Bloggers on YouTube

WhyIWatchMakeupBloggersOnYouTube

Background photo by Sodanie Chea on Flickr http://www.flickr.com/photos/sodaniechea/7755892088

 

Note: Yesterday I had this whole post about New Year’s resolutions written and ready to go but thought that, well, it was boring. So I scrapped it and started on this one. Hope you enjoy it!

The world of media consumption is changing. Rapidly. I know I’m not the first person to say that. However I might be the first to say this: Everything you need to know about the evolution and trends of media consumption can seen from watching makeup bloggers on YouTube.

What?!

Yep, YouTube makeup bloggers. I watch them. Maybe you should too. Let me explain.

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How to Become the Best Production Assistant and Assistant Editor

Become the best PA and AE

Become the best PA and AE

To break into the video industry you almost always have to become a PA, Production Assistant, or an AE, Assistant Editor. I’m assuming since you’re reading this than you’ve either been one, are one or want to become one.

I’ve worked as an assistant in a number of industries, as a PA and an AE and through my experiences I learned that there’s only one way to become the best PA or AE.

Here it is: Become the best PA or AE by always being one step ahead of the person you are assisting.

It’s rather simple. You can stop reading now if you want, my feelings won’t be hurt, or you can continue reading and learn about a couple real life examples from my career. There will also be some tactics along the way that will help you become the best PA or AE.

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Why I work for free…sometimes

It’s 8:30pm on Tuesday night and up until about 30 minutes ago there was a different post scheduled to go out tomorrow, my regular posting day. Like many nights I found myself winding down with a few minutes of Twittering while watching the Nats game. That was until I saw an interesting retweet:

Normally I’d just move on hoping for a new tweet from @CuteEmergency or @OhMyCorgi. But today was different. I felt compelled to respond because something happened earlier today that proved why working for free pays off.

Proving why working for free pays off

A new small business was in the process of getting their storefront setup last winter. I have a somewhat selfish interest in seeing them succeed because I like what they do and the people there (who I didn’t know at first). I felt they could use the video medium in some of there marketing efforts so I offered them my services, 100% pro bono (aka for free or literally, “for the public good”).

I spent an hour talking with them about what they need and sketched out some ideas before deciding on one. I came back the next week and shot a video for them, which took less than two hours. They were in no rush so I took my time editing it. I spent maybe 10 hours editing it from my couch over the course of a few weeks in my spare time (there’s a lot more spare time during the baseball offseason). I delivered a fairly good-looking product IMO and they were very pleased.

Since then we’ve stayed in contact and I’ve reaped some non-monetary rewards from them as well. I spent ~13 hours doing work for free for a company in need and they were sincerely thankful for it. Maybe one day they’ll ask me back to do work for them again. I believe they would not ask for it to be free, even though I might do it for free again. Regardless, something much better happened.

I got a call this morning from them saying they referred me to a separate (and much larger) business. The gig is worth significantly more than a few 13-hour projects for a small business.

Photo courtesy of Unsplash by Pavel Voinov

Photo courtesy of Unsplash by Pavel Voinov

Why work for free?

Note: This section would become a grammatical train wreck if I don’t make it a list.

  1. Reel material – For anyone without a ton of non-school projects, this is important even if you don’t put much importance on a reel (I have a ton to say about the value of reels in a future post). Not only is the reel material useful but the real life interactions with clients gives you experience you can’t get in school. Just curious, any recent college grads out there reading this? Could you use more non-school projects on your reel?
  2. Try new things – Whenever I work for free I make sure to try out crazy shot angles and weird editing techniques. Most importantly I have fun with it. I can’t always enjoy the moment when time is tight and tensions are high during a shoot or when I’m in the editing bay for a paying client. I can do that with free work though. I hone my skills and experiment to better know what I can or cannot do when I’m doing a project for money.
  3. It feels good – Don’t undervalue this. It feels good to open up the world of video to a new person/company. It feels good to offer your services with no strings attached. It feels good because of point #4 below.
  4. They are thankful – I’m always a welcomed guest/patron for those that I do free work for. If I did bad work, I might not be so welcomed. But I strive to give them grade A work. Not only are they thankful but we usually become friends too. Also, you tend to get discounts/free goodies on occasion in return (I can’t count the amount of free beers I’ve had and free baseball games I’ve been to in return for doing various forms of free work).
  5. No taxes or paperwork – Do I need to say more about this?
  6. Referrals and future work – This is the most important one but the one you should worry about the least. Remember, you did this with no strings attached. Hopefully you’ll do future work for them. If they ask you to do it for free, you can if you want to reap any of the benefits above. Or you could tell them no. Or you could ask if they would pay you… Do not expect them to ever give you future work or refer you. You will only be let down if you do and they don’t do it. I’ve done free work and gotten future paid work from them. I’ve done free work and gotten referrals. I’ve been asked to work again for free. And I’ve also never heard from them again.

For the record, I have my day job from working for free. I taught Tae-Kwon-Do for many years for free at a free school my dad and I ran. Nearly a decade later I got a call from a man who we used to train. There was a need to create a video department at the company he was at. I’ve been running that video department now for a year and a half.

When I don’t work for free

  • Medium-Large Companies – They can probably afford it and if they can’t they are probably desperate (see the next bullet). If they get it for free they will expect it for free in the future from you or someone else and that is bad for the industry.  Imagine you work for a medium or large company and you got something for them for free. Isn’t your boss going to expect that the next time they want that same thing? What are you going to tell your boss? If you tell them, “we have to pay them now,” don’t you see them saying, “can’t you find someone else who will do it for free?”
  • Non-chill and/or desperate people – The success of the video should not make or break the company.
  • When I’m approached by them – If I’m approached about doing work by them I usually give them my rates. A third party telling me that they could use my help is different though. I must approach them about doing work. I’ve gone into projects with the intention of doing it for free then they ask me how much.
  • When it’s not fun
  • When it costs me money (outside of some minor expenses like gas or lunch)
  • When it doesn’t improve any situation – This can be social or my skillset. If I don’t find these people likeable and/or my skillset doesn’t improve, I’m not doing it. Example: If the people are borderline likeable and they want a talking head and for me to use some vertical b-roll their nephew shot, I’m not doing it.
  • When I can’t use them as a reference
  • When I can’t use the work or part of the work as an example of work I’ve done
  • When it’s not convenient – I will not work unless the timing is convenient for me. If I have a lot going on at home or at work, it’ll have to wait. They should understand and if they don’t, then they aren’t getting my free work.

Decide for yourself

You can easily get taken advantage of working for free. I hope this never happens to you but it can. It’s happened to me and that’s why I have such strict rules about when I choose to work for free. But working for free is really beneficial. You get to try new techniques, make new friends, get demo material and it feels really good.

You have to decide for yourself though. What’s your stance? Do you work for free? Why or why not?

If you think someone could benefit from this post do them a favor and share it! Make sure to sign up at the bottom of the page to receive email notifications when I come out with new posts. Most weeks I publish an in-depth post like this one on Wednesday and a quick video tutorial on Friday on my YouTube channel.

Tell, Tell and Told – How I (accidentally) improved quality in production and post

Still trying to figure out what to write as a caption for this picture. If you think of one, tell me in the comments section.
Photo by Jay Mantri

Last week I had a three-day shoot in New York City. It’s been a few months since I’ve shot anything of substance on a location and I could feel my “cameraman muscle” atrophying. During the shoot I did something I’ve been doing outside of shooting entirely on accident. Afterwards I realized I improved the quality of the video, lessened time spent in post and made the client happier.

Lately I’ve spent a lot of time writing posts and editing videos rather than shooting. An approach to writing, and content creation in general, is the Tell, Tell and Told method. I’m going to go over with you what it is, how I used it on my shoot and where it fits in in post production.

Honestly I have no idea what this is actually called. Someone help me out in the comments section if you know!

Tell, Tell and Told – Explain this, please.

Tell, Tell and Told is simple – tell the audience what you will tell them, tell it to them and then tell them what you told them.

Tell the audience what you will tell them is the basic introduction. I did this above when I said “I’m going to go over with you what it is, how I…” Tell it to them is what we’re doing now. I’m telling you the information I want to give you in the post. Tell them what you told them is a recap. Ex: Today we went over how to change point text to paragraph text in After Effects.

You should do this in any sort of informative product (written, video, other). Think about most of the non-fiction programming you watch. There’s a short introduction that says what’s going to happen in the show. That introduction teases something big that you always have to wait until the last 5 minutes to see. Then the meat of the show happens. Finally there’s a recap of everything that was covered in the last 45 seconds that the editor squeezed in before the credits get squished over to the side to show the start of the next show.

The Shoot

Day 1 of my shoot was wrapping. We had a solid non-talent talent and were actually done early. This was an amazing feeling after getting up at 3:45am to catch a train to NYC. But since we had some more time, and despite of some sleep deprivation, I decided to stop everyone from packing up and leaving when we thought we got everything done on the shot list. Together I guided us through everything we shot and our notes. This turned out to be tremendously helpful.

We realized that 1) we skipped a shot 2) two of our notes were wrong and 3) we should shoot these couple quick items that weren’t on the list.

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My First Big Screw Up as a Video Editor and How I Became a Master at Capturing

My first big screw-up as a video editor

My first big screw up as a video editor

It’s October 2009. I’d been at my first job out of college for a couple weeks. My post production experience consisted of a handful of school projects. And Avid Media Composer? The software was still completely foreign to me. I had been using it a bit and reading the manual since starting my job but still didn’t understand why NOTHING MOVED WHEN I CLICKED IT ON THE TIMELINE! All that FCP7 training for nothing…

There are a couple things you should know about where I was working. First, we created training videos for a specific industry. Second, we were a non-profit. That means we kept as much as we could in-house. When we didn’t have to hire out for a professional voiceover (VO) artist we used one of our people. And third, we captured our VO into Avid Media Composer through a mixer into an Adrenaline.

So there I am. It’s 8:30am and I’m in “Avid 5” (my glorified closet) running an XLR cable from our sound booth (another glorified closest). The senior editor asked me to record a script with our VO person while she was off that day so she could start on it first thing when she got back. She ran me through the drill the day before. Plug XRL cable into the mixer. Turn on phantom power. Turn off speakers. Plug in headphones. Open Avid. Open VO bin. Ctlr+7 to open the Capture Tool (I was on a PC back then). Name the clip. Pull up faders. Mic check. Okay, I can hear the VO person. The levels on the mixer are lighting up. Hit record. Check for blinking red light in the Capture Tool. Wow…I did it!

Fast forward some two hours and 50 pages of script later.

Our VO person finishes the last line. I stop the capture. The master clip appears in the VO bin. I quickly save the bin and take a deep breath in relief. I wrap up the cable and put away the “Quiet Please” signs. I grab my second cup of coffee and settle back into my edit bay.

I double-click the master clip of the recording session to start editing out the bad takes. I press the spacebar to play the clip and silence…

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Sometimes Done is Better than Perfect

Sometimes done is better than perfect.
Photo by Rayi Christian W on Unsplash

Over the weekend I recorded a quick and dirty video for my other website. I was asked by someone who knows what I do for a living why I didn’t add a ton of production value to it like new graphics, sound effects, titling, etc. My response… sometimes done is better than perfect.

If you’ve read some of my other posts you may have seen this recurring of theme of “just finish the job.” Sometimes you don’t have to spend hours (days, weeks or months) crafting the highest-quality video you can create and still get the same desired result. It’s pretty simple. Let me explain…

Know your audience’s expectations

crowded mall

Know what your audience expects.
Photo by Anna Dziubinska on Unsplash

In the beer world and on YouTube, where the video I created lives, my viewers just want the information. A bit of entertainment won’t hurt either. They don’t necessarily care about how I look, mixed color temperatures or jump cuts. Does X help them do Y? For my video, does this beer (X) help them enjoy an evening better (Y)?

Knowing this I can get away with less than ideal lighting and average sound so I can knock out videos in no time (which I should do more). I didn’t have to stage any lights, hide my dog upstairs or, most importantly, shave. Post becomes simpler because I can get away with just minor tweaks to the color and audio and then use a couple simple lower third templates I’ve already built. My audience will only complain if the information I gave them is wrong. This is where you can spend some extra time on the content. It took about an hour from concept to posting this video online and the majority of the time I was able to spend on figuring out the content. Read more