The majority of deadlines are not real and most people misrepresent the true meaning of them.
A deadline is the last possible moment a project can be completed. This instance in time can only be for a handful of reasons (at least in the world of video creation):
- The video is literally airing, being broadcasted, or being presented at an event
- There is a legal contractual obligation
That’s it. Two reasons. It’s being shown at an event or over the airwaves. Or you would be breaking a legal document. Any other justification is BS.
Too often we’re told things like, “It has to get done by COB tomorrow.” Why? Because someone may get upset? Because someone told someone else it would get done without talking to the editor? This isn’t the editor’s problem or fault so they shouldn’t be forced to rush an edit job.
How about this one… “You’ve been editing this two months. I’m putting my foot down. You have a deadline of next week to get it done.” Well, have you been editing this video for two months or has it been in your queue to edit for two months while you churn out other projects? This isn’t a deadline. It’s a wishline.
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Wishlines, or a date when it’s wished a project is completed by, is what we normally have. Wishlines are soft. They can bend, change. Other projects become priorities moving the wishline of a particular project. The client owes you a logo or names for the credits and doesn’t get back to you for two weeks… their wishline moves.
Don’t be bullied when people make up fake dates for you to finish projects by. Take your time. Create your best work. And in the end a well-edited video is better than a rushed video every time.
– Josh // Working at my own pace