You probably don’t edit airport employee training videos. You probably don’t edit online marketing videos for healthcare startups. And you probably don’t edit small-budget YouTube comedy series. These are all types of videos I edit. They all have different audiences, goals and styles. Each video contains unique challenges and are different in so many ways from one another. One thing is the same though — the creation cycle of a video editing project.
For just about every video I edit I go through the exact same routine. In this post I’m going to explain what that process is.
I could write about pre-production for hours but I’m going to start from after the footage is shot and we’re in post. Let’s get into it!
Creation Cycle Phase 1: Pre-Production in Post Production
This is the first phase in the creation cycle of a video editing project. But before I begin what many would call “the actual editing” of a video there’s a lot that takes place. The time you spend right now in this phase will reap more benefits than time spent in any other phase. You will in all likelihood edit video fasterwith more time spent working on the tasks in this phase. It’s kinda like pre-production but you’re already in post.
Review pre-production notes
Read over any notes you have from the client/producer/director/whoever on the goals, audience, specifics, branding guidelines, must-haves, must-have nots, etc. of the video. Alternatively if possible you should talk to the client/producer to go over these details again. Things change during production and sometimes you’re left out of the loop. Tackle any possible surprises ASAP!Read more
It’s been awhile since I’ve truly written something for EVF. Actually it’s been awhile since I’ve written much of anything. My writing muscle was burnt out after letting my former daily blog expire and disappear into a digital black hole back in August. Two years of writing and publishing everyday…
Fast forward a quarter of a year later and I’m starting to get the itch again. But where do I write? I’ve always felt that with what I publish on EVF I need to be very calculated and stick to the facts and provide “expert-level” insights at all times. Well, even though I believe myself to be a more-than-successful editor and video professional, I can’t always provide that A+, top-of-the-line content with the tiny amount of time I can commit to EVF.
With that being said, I’m just going to let the words keep on flowing and write a bit about editing and life.
BTW I’m free writing right now. It can be a lot of fun and almost meditative at times. You should try it out if you ever get in a creative funk. Please excuse any typos or poor grammar because I’m just churning out the words.
Recently I took a new full-time position. I haven’t really broadcasted this anywhere. Nick and I recorded a podcast episode the other day where I talked about it some. It hasn’t published yet but should be episode 82. I’m absolutely positive I won’t remember to come back to this post and link it. 🙂
My new position is part editor (let’s call this ~70% of my responsibilities), producer (~20%) and project manager (~10%). Full-time freelancing is officially done. For now. I loved my time freelancing. Loved it. Even the stressful times when I couldn’t guarantee more than a few hundred dollars of work on a given week. I can absolutely see myself going back to that lifestyle too.
This position though was too good to pass up. I enjoy the content, my coworkers and my day-to-day work. Plus the paid time off. Uhhh I’ve missed the paid time off so much. I’m only 8 years into this career. It feels like though that I could always go back to freelancing. And vice versa. Yes, it sucks losing out on some gigs. Last week I had to turn down two projects. My network will take some sort of hit. As a professional though I think we should always be working on and building our networks. I recorded this fantastic Command+Edit episode with my friend and fellow editor Rhonda Thain if you want to hear me talk more about it.
I still have a couple small projects I’m working on on the side. And a couple pet projects I want to take on. The experience of running my own company, getting an LLC, doing my bookkeeping each week, having a real accountant, cold emailing, warm calling, invoicing and just overall doing many, many uncomfortable things have made me a better editor, professional and person.
Remember, I’m still free writing here so I know I’m about to lurch into a new topic like an unexpected jumpcut.
The software I’m using now is relatively the same. I’m in Premiere probably 60% of the time. Media Composer 30% of the time. And After Effects and Photoshop round out the rest. I’m rocking Premiere 2017 on most projects with the hopes that no one accidently updates to 2018 forcing me to update as well. And MC is on version 8.5.2. It’s a little behind and I miss some of the cool new features I’ve been seeing but it definitely still gets the job done.
Okay last topic before cutting myself off.
Next month I’m headed out to Los Angeles for the first time! Crazy, right?! How have I never been? I’m pumped. I know I mentioned it in a somewhat recent Video Editor’s Digest but again for anyone out there I’m thinking of doing a small happy hour. Seriously small. Like 4-6 of us max. If you want to join shoot me a message.
Thank you for indulging me and letting me get some stuff off my chest. If like this kind of post — more chatty, less instructional — let me know. Or let me know if you hate it and I should stick to basic little video tutorials like this one which somehow has 100,000+ views. Wut?
That’s it from me. Til next time…
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