The Creation Cycle of a Video Editing Project

You probably don’t edit airport employee training videos. You probably don’t edit online marketing videos for healthcare startups. And you probably don’t edit small-budget YouTube comedy series. These are all types of videos I edit. They all have different audiences, goals and styles. Each video contains unique challenges and are different in so many ways from one another. One thing is the same though — the creation cycle of a video editing project.

For just about every video I edit I go through the exact same routine. In this post I’m going to explain what that process is.

I could write about pre-production for hours but I’m going to start from after the footage is shot and we’re in post. Let’s get into it!

Creation Cycle Phase 1: Pre-Production in Post Production

This is the first phase in the creation cycle of a video editing project. But before I begin what many would call “the actual editing” of a video there’s a lot that takes place. The time you spend right now in this phase will reap more benefits than time spent in any other phase. You will in all likelihood edit video faster with more time spent working on the tasks in this phase. It’s kinda like pre-production but you’re already in post.

Review pre-production notes

Read over any notes you have from the client/producer/director/whoever on the goals, audience, specifics, branding guidelines, must-haves, must-have nots, etc. of the video. Alternatively if possible you should talk to the client/producer to go over these details again. Things change during production and sometimes you’re left out of the loop. Tackle any possible surprises ASAP!

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Small Business Tactics for Editors: An Interview with Editor Rachel Bastarache Bogan — Command+Edit Podcast Episode 80

Hey there! Rachel Bastarache Bogan is the owner of Renegade Digital Post — a video editing company providing Hollywood-caliber services to filmmakers and content producers outside of Hollywood. In this interview, Nick and I find out Rachel’s strategies for working with new clients, how she finds clients not only locally but across the globe, and … Read more

8 Lessons from 12 Weeks of Freelancing

Today begins my by 13th week of freelancing. I’m (verrrrrry) far from saying I’m comfortable. However I’ve never been happier with my employment situation or made more money than I am at this very moment. I’ve also never had this much uncertainty on where I’m finding my paycheck each week or never worked so hard. … Read more

23 Posts about Video Production, Post Production, Avid and More

23 Posts on Post

I’ve been writing for my friends over at ScreenLight for…well…a long time. It’s been over two years and in the Internet world that’s a really long time. Over that time I’ve been able to stockpile a bunch of writings that I want to share with you today. 23 of them to be exact.

The posts range from Media Composer tips to the Pomodoro Technique for time management to Apps for Editors and so much more. I’ve broken them up into a couple of categories. At the very top are a few of my favorites and ones I think you should definitely read.

My Favorite Posts

The Edit Bay – A Romanticized View of One Editor’s Relationship With Four Walls

Video Editor is Not a Synonym for Motion Graphics Artist

Editor: The Amateur vs. The Professional

How to Setup a Video Company on a Realistic Budget

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Over the Editor’s Shoulder: Part III


This is Part III in a series called Over the Editor’s Shoulder where I document my daily progress on a freelance editing project I’m working on. I chronicle what I do in the edit bay, what I learn, my struggles, failures, successes and more.

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Over the Editor’s Shoulder: Part II


Hey! Last week I started documenting my journey through a new freelance video project I’m working on. You can find Part I here. This is Part II of Over the Editor’s Shoulder and it will chronicle my progress, struggles, successes and more over the past week for this project.

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Conferences for Video Editors — Should You Attend?

Conference floor
Determining whether or not to attend a conference can be tricky.
Photo by Kounosu on Wikipedia Commons

This article focuses on conferences for video editors and determining when you should or should not attend.

Oh, conferences. You are a surefire way to get out of the office for a day (or more) in order to eat mediocre at best mass-produced finger food while trying to impress everyone around you even though they are all speaking in their own jargon that they don’t even understand.

Oh, conferences. You can cost a fortune and give me zero value in return or you don’t have to cost that much and I make a connection that’ll change my life.

Oh, conferences. How will I ever know which of the conferences for video editors to attend?

Hi. I’m Josh, your friendly neighborhood video editor here to open up and give you my thoughts on the answer. I’ve been to my fair share of conferences, both in industry and out of industry. I’ve been to enough to know the factors that should determine if you should attend that conference. Let’s jump into them!

Yes, you must attend.

There are two factors that can invoke an automatic “yes, you must attend” response for all conferences for video editors.

First, is your company paying for it? If that is a yes, there really isn’t much of a reason not to go. Any chance you get to build your skills and network while someone else pays for it, you better go.

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